Oita 1966 Souvenir Pennant

These decorative felt pennants were popular souvenirs throughout Japan from the 1950s through the 1970s, often purchased at tourist destinations, hot spring resorts, and scenic landmarks. Today they are appreciated as collectible examples of Japanese graphic design and travel culture.
 
This pennant commemorates Oita and bears the date 1966, featuring period graphics associated with the prefecture. Its bold typography and vibrant color palette reflect the visual language of Japan’s mid century tourism era.