Hokkaido Souvenir Pennant

These decorative felt pennants were popular souvenirs throughout Japan from the 1950s through the 1970s, often purchased at tourist destinations, hot spring resorts, and scenic landmarks. Today they are appreciated as collectible examples of Japanese graphic design and travel culture.
 
This pennant commemorates Hokkaido and features an illustration of a traditional Ainu figure alongside decorative border motifs. Printed on felt with glitter lettering and ribbon ties, it reflects the regional imagery and graphic style commonly found in mid century Japanese travel souvenirs.